My Charizone story comes from a genuine passion for the charity sector, my love of data, and a relentless, solution-focused mindset.

After years of supporting causes that I cared about, I kept running into the same issue: there was simply no clear, accessible information to help me make confident decisions. It was frustrating. I wanted to get a better sense of the mission, vision, and work behind the charities I was supporting, but instead, I found myself relying too heavily on brand and marketing. It was difficult to find tools or resources that could guide me through the process.

With my background in numbers and data, I began to wonder if there was a way to bring data-driven insights into the charity world in a simpler, more effective way. I realised that by pooling together data and defining clear standards, we could begin to tell stories about charities in a more consistent, transparent way.

That’s when Charizone was born. Teaming up with David Kane, a top expert in charity data, we set out to build something that could change the game. It wasn’t easy—there were plenty of challenges along the way—but the idea kept driving us forward. Now, Charizone is growing, connecting charities and philanthropists, and making the process of giving much more straightforward. And we’re just getting started!

My journey to get here has been shaped by a mix of experiences that have all led me to this point.

I studied Business and Economics at the University of Edinburgh after spending my school years in Jordan, and from there, I built a twelve-year career in banking, developing a strong business and financial foundation. Over time, though, I found myself drawn toward work that could drive meaningful change.

That pull led me into Impact Finance, taking on roles in FinTech and later ESG within the private sector. Alongside this, I’ve been fortunate to work with both local and international charities, ensuring purpose has always remained central to what I do. Today, I’m proud to serve as Treasurer on the Board of the UK Sustainable Investment & Finance Association, staying closely involved with efforts to shape a more sustainable future.

These days, I live in London, where I enjoy spending time with my family and escaping to the outdoors whenever I can. And when I’m not working? You’ll likely find me on a Pilates mat or enjoying a good coffee somewhere in the city.

We’re set to transform the charity sector. Charizone is creating tools that prioritise trust, transparency, and real impact, making giving smarter, simpler and more rewarding than ever.

I’m inspired by how we can scale the incredible work of philanthropists, helping them support causes that align with their values while building deeper engagement with donors. Charizone makes generosity more informed and intentional.

It’s fantastic to see how we’re helping charities showcase their true value, building a stronger, more credible sector. We’re not just helping charities attract more support for their mission—we’re empowering them to thrive.

At its core, Charizone harnesses the power of data and technology for good, ensuring every pound given is more impactful.

When I first met Sarah G I'd been working on charity sector data for more than 10 years. I'd seen the value that better data can provide to the work the sector does and the people that support it. But I'd also seen the frustration that comes from not being able to access that data in easy ways.

Since then, I've been excited to build tools and resources that help anyone make the most out of this data, and connect the often abstract figures in spreadsheets and databases into actionable intelligence.

I've been a data professional working in and with the charity sector for over fifteen years. I spent ten years at a large national charity helping produce the statistics that help understand and explore the sector.

Since then I've worked as an independent data scientist, using the latest technology to help charities and others make the most of the opportunities that data can provide.

I'm excited about the value that good data and intelligence can bring to the charity sector and philanthropy.

I'm also passionate about open data and open source software for solving the big problems that face the world.

At Charizone, we’re constantly evolving, growing and developing our ideas - and I’ve loved being part of the journey since 2021. Sarah G initially contacted me to help design a report template… and boy, did things snowball from there!

The report design quickly turned into a full brand review… which then turned into the UX/UI design for Atlas… which then turned into the fun and varied role I have today. I’m now the Chief Brand Officer for Charizone, supporting with every touchpoint across the business, and I love every second of it. Whether it’s designing new features for our users or elevating the Atlas UI, if it’s Charizone-branded, I’m probably behind it!

All over the place! I’ve spent a lot of time working on creative projects for recognisable brands such as EY, AVIVA, UK Government and Google DeepMind… as well as tiny startups, such as BEEN London, YODOMO, At Home Fitness and Tech City Teams.

With a varied background covering copywriting, graphic design, marketing, workflow management and creative direction, I’m definitely a ‘wear lots of hats’ kinda gal! The last few years have seen me focus my work on partnering with organisations who are genuinely helping to make the world a better place, usually helping small-but-mighty teams to lay their creative foundations. Charizone, of course, falling firmly within that category.

When I’m not getting my creative juices flowing, you’ll probably find me either exploring the outdoors (camera in hand) or donning my DIY gear for the house renovation project that doesn’t seem to end.

From the very first call with Sarah G, I knew Charizone was something special… and I’m just excited for even more people to see how useful, data-driven and time-saving Charizone really is. We’re just at the beginning of our journey, and already our users are spending hours every week using Charizone… and saving many more hours in the process.

If we get 100,000 users streamlining their workflows, uncovering new charities and saving precious human hours (so they can get more done AND love their work/life balance), then I’ll be extremely happy!